There are laws against advertising prescription medications in Australia.
This is medicine. Not retail. There are laws against advertising prescription medications in Australia
Read that again.
Yet social media is flooded with posts alluding to these treatments — glamourising aesthetic medicine quick fixes with a polite little sub-note: consultation first. But the text is clearly selling wrinkle relaxer or volume replacement. You’re not going for a consult. You’re going with an agenda and a preconceived idea that treatment is happening.
I don’t do this.
Why?
It’s literally unlawful.
You’re not picking a service. You’re here with a concern, looking for a diagnosis and a solution. Which I can provide.
That is medicine. Not retail.
This approach — the menu approach — leads to ad hoc treatments that don’t age the way you’d like. Long-term results fade. And 99% of the time, your skin is forgotten in the process.
A table setting will always look like trash if the tablecloth has holes in it.
You can build up the table all you like. It won’t help. It will just expose the holes more.
We’ve moved into a time where dermal fillers and botulinum toxin are positioned as the solution for all ageing woes — and don’t get me started on when ageing became a “woe” in the first place (that’s another blog). But does anyone actually understand what these treatments are capable of? What they aren’t?
Don’t get me wrong. I offer these services INSIDE treatment plans. But I see people using them interchangeably all the time, and that’s a red flag.
If you don’t understand what’s going into your face or what it’s actually capable of, why are you doing it?
And while we’re here — let’s talk about area pricing. “One area, two areas, three areas.” As if your face is a parking lot with marked bays. Faces don’t work like that. Muscles don’t work like that. The way one area moves affects the area beside it, above it, below it. Treating “the 11s” without understanding what the brow, the forehead, and the eye are doing together isn’t a treatment plan — it’s a transaction. And it’s exactly why people end up looking done instead of looking like themselves.
And then there’s the “highlights” trend. Accentuating cheekbones. Defining jawlines. Snatching what was already there. Marketing language borrowed straight from a makeup counter, applied to a needle. Your face isn’t a contour palette. It doesn’t need highlighting — it’s not a Word document. The pitch is that we can improve a face that was already working perfectly fine, and the result is a generation of faces that all look vaguely related to each other. Done. Not better.
Did you know there are alternatives? Did you know it might not be suitable for you at all?
And here’s the part nobody selling you a syringe will mention: focusing on the health of your skin can decrease the want for these treatments altogether.
Simple things. Daily sunscreen. Hydration. Carefully selected actives that strengthen the tablecloth. These will support your long-term goals — and dare I say it, often achieve better results than the quick fix.
Don’t fall for ads disguised as consultations.
Have an actual one. Get a diagnosis. Get a planned approach.
